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Exciting News to Share

Exciting News: BNS is thrilled to Announce a Formal Merger With Boulder Cycle Sport!

By: Nathan Schultz, BNS Founder

We’re excited to share some big news!  


As some of you may know, when Boulder Nordic Sport started 12 years ago, we set up shop in a small area of the Boulder Cycle Sport store. We quickly outgrew that amazing shared space and since then we’ve expanded to three locations: Boulder, Colorado; Minneapolis, Minnesota; and Portland, Maine, along with our catalog and online business.


Over the years, both Boulder Nordic Sport (BNS) and Boulder Cycle Sport (BCS) have grown and we have continued to work alongside one another with similar missions. Today, we are thrilled to announce a formal business merger.


This exciting opportunity means that we can better serve our communities while offering an enhanced year-round offering for cyclists and cross-country skiers of all levels in four physical locations as well as online. The merger is a powerful way to combine strengths, mitigate seasonality, and focus on what we are all passionate about - helping people have fun with two amazing sports.

BCS and BNS will remain individual companies under a new parent company, Boulder Sports, LLC. BNS Boulder will share the BCS Outlet location in South Boulder with a move-in date planned for the beginning of October. Aside from the move, it will be business as usual at both BCS & BNS, so don’t worry! We have some exciting plans in the works, but both brands are doing great work and we don’t need to make major changes.

I’ll become the CEO and managing partner for the new parent company and BNS, and Justin Hoese (current GM/partner of BCS) will remain GM/partner in the bicycle division.

The full press release is here. Please call or email with any questions or comments.

Thank you for your support over the years and I’m excited for the new adventures ahead!


Nathan Schultz